Corporate identity, also known as branding, may have many names but the there is one common idea: it is a visual identification of your brand, which will distinguish you from competitors, will be remembered by the public, by and employees. This is the image of your brand created through the logo, color, fonts, and patterns.
It is necessary to find out what the uniqueness and the profit of your product is, as well as what the target audience is, and where the public will come into contact with it (on the website, packaging or billboards?) It’s better to discuss all these details in the interview – via meeting, video conference, or telephone conversation. Chats and messaging apps are not very welcome as they do not allow you to feel the real mood of the customer.
After the careful examination of your project, target audience and competitors, we will compose a mood board – the selection of images suitable for the idea and mood of you and your brand.
Using the information obtained through the mood board, we will identify the necessary direction for the brand’s development. We will draw possible variants of the logo, select colors, fonts and patterns.
After agreeing on the concept we will start to develop all the essential style objects: business cards, packaging, outdoor advertising, and paperwork – all the components which are involved in the interaction between the public and your brand. We will prepare a guideline – a set of rules that will help your employees to scale the brand without violating its laws and ideals.
Finally, the presentation of the brand is in your hands, but you should know how to use it properly. If you have a large company and your own design department, it will work with the material in the right way. In case you think that keeping your own design staff is not profitable for you, we may help you to conduct your project on a regular basis, providing support in photo production and design through outsourcing.
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